New Peugeot 108 | Design Your Life | Howards
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  • Design Your Life With The Fresh Peugeot 108
  • 13 August 2014
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    Design Your Life With The Fresh Peugeot 108

    A campaign vibrancy that reflects the vehicle’s attitude, the new Peugeot 108 has been introduced with a duo of arty videos that capture its adaptable character perfectly. 

A campaign vibrancy that reflects the vehicle’s attitude, the new Peugeot 108 has been introduced with a duo of arty videos that capture its adaptable character perfectly. Designed to portray it’s dynamic and customisable features, artists Imogen Harvey Lewis and Simon Mills crafted some eye catching designs whist on set filming the new promo video. In combination, Peugeot have joined forces with young Swedish singer-songwriter Lykke Li, whose unique personality, talent oozing chic and sophistication reflect those of the new 108. An encourager of personal expression, the singer provided the perfect soundtrack matching the new cars connected and multifaceted personality completely, meaning the 108 is truly an extension of the owner themselves.

Peugeot wanted to launch the 108 with a bang and show how this super-stylish urban car was all about choice. Available in a vast array of striking interior and exterior themes, these all compliment the dynamic shape and sleek design that makes this city car stand out from the crowd. There are seven available personalisation themes and more than 5000 possible combinations, meaning the 108 is as unique as you make it.

What is clear about the new Peugeot 108 is the brand’s dedication to allowing you the chance to provide your own signature finish to the car. For sunnier days, the 108 TOP! Caprio fabric roof offers a retractable option, again available in a range of colours that keep the Peugeot 108 your very own creation! This new addition is also bursting at the doors with technology, kitted out with a 7” colour touch screen which provides the interface and hub for the audio system, the connection point for your smartphone and home of the SAT NAV.

Peugeot’s attention to detail isn’t lost on performance, with the engine coming in an uber-efficient 3 cylinder form, ranging from 1.0 68bhp to 1.2 82 bhp which smartly combines driving pleasure with economy, meaning lighter footprints on the environment and a lesser impact on your finances!

Overall Howards Peugeot are proud to retail the new Peugeot 108, a city car that is built by you.

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