Privacy Statement: Howards Motor Group
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Privacy Statement

At Howards Motor Group we take your privacy very seriously and we are committed to protecting and respecting any personal information you share with us.

This statement describes what types of information we collect from you, how it is used, how we share it with others, how you can manage the information we hold and how you can contact us.

We will always give you the opportunity not to receive marketing communications from us. We will never send you 'junk' emails or communications, or pass your data onto to a third party who might. We work with specialised partners who help us provide some services to you, we will always tell you who they are and ensure they only have access to information they need to fulfil that service and ensure they comply with current data protection legislation.

Howards may contact you via email to invite you to review any services and/or products you received from us [in order to collect your feedback and improve our services [and products]] (the "Purpose"). We use an external company, Trustpilot A/S ("Trustpilot"), to collect your feedback which means that we will share your name, email address and reference number with Trustpilot for the Purpose. If you want to read more about how Trustpilot process your data, you can find their Privacy Policy here.

Howards may also use such reviews in other promotional material and media for our advertising and promotional purposes.

What information we collect?


Personal information provided by you



We collect the following personal information about you when you register with us, express an interest in or purchase products or services from us. We also collect personal information when you contact us, send us feedback, post material to our website, complete customer surveys or participate in competitions.

The information we collect may include:

  • Basic personal details such as your name, address, e-mail address, telephone number, date of birth or age, gender, marital status;

  • Driving licence details;

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How will we use the information about you?

We collect information about you so that we can:

  • Identify you and manage any accounts you hold with us;

  • Process your order;

  • Maintain a service record for your vehicle, conduct research, statistical analysis and behavioural analysis;

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There are various ways in which we may use or process your personal information. We list these below:

Consent:

Where you have provided your consent, we may use and process your information to:

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Contractual performance

We may use and process your personal information where this is necessary to perform a contract with you and to fulfil and complete your orders, purchases and other transactions entered into with us (or one of our authorised dealers or selected partners).

Legitimate Interests

We may use and process your personal information as set out below where it is necessary for us to carry out activities for which it is in our legitimate interests as a business to do so.

Processing necessary for us to support customers with sales and other enquiries
  • To respond to correspondence you send to us and fulfil the requests you make to us (for example: test drives, service requests, brochure requests or information about specific vehicles)

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Processing necessary for us to understand customer requirements
  • To analyse, evaluate and improve our products and services so that your visit and use of our website, applications and dealerships are more useful and enjoyable (we will generally use data amalgamated from many people so that it doesn’t identify you personally).
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Processing necessary for us to promote our business, brands and products
  • To send/contact you with marketing information after you have purchased a product or service from us or made a purchasing enquiry, We will only contact you with information about our own products and services (and in ways the law allows). You have the right to object to us sending you this information at any time.

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Legal Obligation


We may process your personal information to comply with our legal requirements (for example to register your car with the DVLA).

Vital Interest


Sometimes we will need to process your personal information to contact you if there is an urgent safety or product recall notice and we need to tell you about it.

How do we share this information?

We do not sell your information to third parties, but we do work closely with our manufacturer partners and with third party suppliers who fulfil business activities for us (like warranty products, marketing, events and market research etc).

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How long do we keep your information for?

We will not hold your personal information in an identifiable format for any longer than is necessary. If you are a customer or otherwise have a relationship with us we will hold personal information about you for a longer period than if we have obtained your details in connection with a prospective relationship.

We do not retain personal information in an identifiable format for longer than is necessary.

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How can you manage the information we hold about you?

You have the right as an individual to access your personal information we hold about you and make corrections if necessary. You also have the right to withdraw any consent you have previously given us and ask us to erase information we hold about you. You can also object to us using your personal information (where we rely on our business interests to process and use your personal information).

You have a number of rights in relation to your personal information under data protection law. In relation to most rights, we will ask you for information to confirm your identity and, where applicable, to help us search for your personal information. Except in rare cases, we will respond to you within 30 days after we have received any request (including any identification documents requested).

You have the right to:

  • Ask for a copy of the information that we hold about you

  • Correct and update your information

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Cookie Policy


This explains what cookies are and how they are used across our websites. It will also tell you how to manage and remove them if you choose to.

What are cookies?

Cookies are small files that are sent from our website to your computer or mobile phone to improve your user experience. They do this by remembering you and your personal preferences, such as your location.

We can only read cookies that are served from our website and will never share this information with any third parties.

How do we use cookies?

We use cookies in a number of different ways:

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How to manage cookies

If your browser preferences allow it, most websites will send cookies to your computer or mobile phone. However, you can change these settings. How you do this varies with each browser, though more often than not it will be through the 'Options' or 'Preferences' tab.

For the best possible experience of Howards Motor Group online, we strongly recommend you leave cookies on.

Cookies used by Howards Motor Group and by Third Parties


Cookie from

Cookie name

Description of cookies

Media

  • cookies from Facebook

  • cookies from BING

  • cookies from Google Adwords

This Third Party tracking allows our media owners to better understand user profiles and enables them and us to tailor our adverts to make them more relevant to our customers' needs.

AutoTrader

TS01a627eb

Allows us to provide an accurate valuation for your car when using some of our features on the Howards Motor Group website.

HotJar & VWO

 

This helps our web team to improve the user journey on howardsgroup.co.uk. We monitor how you use the website, this doesn’t include any information that is personal to you.

What do I do now?

In order to enjoy the best possible experience of https://www.howardsgroup.co.uk/ we recommend that you leave your cookies settings as they are.

How can you change your cookie settings?

Users can control cookies via their browser settings. Please visit these links to find out more

Credit checking


We may perform a credit check on you:

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Who your information might be shared with


We may disclose your personal data to:

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Keeping your data secure


We will use technical and organisational measures to safeguard your personal data, for example:

  • we store your personal data on secure servers; and while we will use all reasonable efforts to safeguard your personal data, you acknowledge that the use of the internet is not entirely secure and for this reason we cannot guarantee the security or integrity of any personal data that are transferred from you or to you via the internet. If you have any particular concerns about your information, please contact us (see 'How to contact us?').

What can I do to keep my information safe?


If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.

What rights do you have?


Right to request a copy of your information

You can request a copy of your information which we hold (this is known as a subject access request). If you would like a copy of some or it, please:

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Right to correct any mistakes in your information

You can require us to correct any mistakes in your information which we hold free of charge. If you would like to do this, please:

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Right to ask us to stop contacting you with direct marketing

You can ask us to stop contacting you for direct marketing purposes. If you would like to do this, please:

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Changes to the privacy statement


We may change this privacy statement from time to time. You should check this policy occasionally to ensure you are aware of the most recent version that will apply each time you access this website.

Do you need extra help?


If you would like this statement in another format (for example: audio, large print, braille) please contact us (see 'How to contact us?').

How to contact us


If you need any further information regarding this Privacy Statement or data protection please contact Paul Hancock on 01823 273415 or email paul.hancock@howardsgroup.co.uk,
alternatively you can write to us at:

FAO: Paul Hancock
Customer Care Department
Howards Motor Group
Lufton Way
Houndstone Business Park
Yeovil
BA22 8PT

For Marketing updates please email customercare@howardsgroup.co.uk or login onto our website to request an amendment on www.howardsgroup.co.uk/marketing-updates, or phone us on 01935 678140.


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  • Howard Garages (Weston) Ltd is an Appointed Representative of Automotive Compliance Ltd, who is authorised and regulated by the Financial Conduct Authority (FCA No 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows Howard Garages (Weston) Ltd to act as a credit broker, not as a lender, for the introduction to a limited number of lenders and to act as an agent on behalf of the insurer for insurance distribution activities only.

    We can introduce you to a selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. An introduction to a lender does not amount to independent financial advice and we act as their agent for this introduction. Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next best offer of finance for you. Our aim is to secure the best deal you are eligible for from our panel of lenders. Lenders may pay a fixed commission to us for introducing you to them, calculated by reference to the vehicle model or amount you borrow. Different lenders may pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement, all of which are set by the lender concerned. If you ask us what the amount of commission is, we will tell you in good time before the Finance agreement is executed. All finance applications are subject to status, terms and conditions apply, UK residents only, 18’s or over. Guarantees may be required.