The Auris marks the start of Toyota’s dual hybrid strategy following Toyota’s decision to strengthen and improve their already industry leading hybrid technology. 20 years of Hybrid leadership and more than 1.5 million hybrid vehicles in Europe are two figures that have prompted Toyota to offer all their main models with a choice of two hybrid electric powertrains. The first of these two engines provides the classic benefits of efficiency and relaxing drive and the second builds on this with a focus on powerful performance!
The new Auris will be built in the UK based factory at Burnaston following the £240 million investment to prepare the plant for a more Toyota New Global Architecture (TNGA) manufacturing. The new Auris will be one of the first to benefit from a Hybrid drive with a choice of hybrid electric powertrains!
This Auris is longer and lower than the models before with a more dynamic and striking style. Sleeker and more attractive than ever before, the design is all about aerodynamics, aesthetics and maximising the driving position for a clear forward view.
The new styling of the Auris is further evolution of Toyota’s design ideals. Featuring the curved clamshell bonnet, narrow upper grille, new LED headlights and cleverly integrated daytime running lights. To the rear of the Auris the all LED lamp clusters feature light guides which emphasise the new low and wide stance of the car whilst continuing to reflect the super modern design.