New Fuel Efficient Honda CR V | Howards News
SearchRefine Find Us Call Us
Go Back
  • New Fuel Efficient Honda CR-V Arrived in Howards Dealerships
  • 18 October 2013
    Facebook Icon
    Twitter Icon

    New Fuel Efficient Honda CR-V Arrived in Howards Dealerships

    The new fuel efficient Honda CR-V 1.6 i-DTEC has arrived in our Howards Honda dealerships. Read more about this new model.

The new fuel efficient Honda CR-V 1.6 i-DTEC has arrived in our Howards Honda dealerships today for demonstration, following the release of the new variant and the new advertising campaign launched by Honda to emphasise the benefits of the SUV.

Martin Moll, Head of European Marketing at Honda Motor Europe said,

“We are very proud of our latest campaign. With the CR-V we have always set out to combine the best elements of a car and an SUV. For the CR-V 1.6 i-DTEC, we have achieved a perfect balance between the efficiency of a car and the functionality and security of an SUB whilst offering great driving performance. This advertising campaign is a celebration of the innovation of the Honda brand which can make the unexpected happen through the ingenuity of its engineering.”

With the tagline, “An impossible, made possible”, the new TV advert, launching on TV on 19th October, emphasises the clever qualities of the new CR-V 1.6 diesel model. The advert depicts the car driving through a number of optical illusions, seemingly demonstrating the hidden qualities and functionalities of the car, including the all-important fuel efficiency whilst not compromising driving performance.

Paul Jordan, Executive Creative Director at mcgarrybowen London, who created the TV ad, said, “This CR-V 1.6 i-DTEC challenges a lot of pre-conceived ideas about SUVs, so we wanted to make a spot where things aren’t what they first seem.”

It is believed that the new campaign was launched in order to tackle the preconceptions that often come with SUVs, and in particular the fuel-efficiency, the new CR-V has an impressive 62.8 mpg fuel consumption rate, one of the best fuel efficient SUVs on the market. The SUV also allows for 1669 litres of luggage capacity, providing ample room for passengers and their bags. The new SUV provides the easy handling of a car, but with the extra practicalities of the added space that comes in an SUV.

The British-built new diesel CR-V  is now available at Howards Motor Group, with prices starting from £22,800 and finance options starting from just £239 per month with 0% APR on a PCP 3 year plan, together with 5 years’ complimentary servicing.

If you would like to know more about the new generation of Honda CR-Vs, contact us today and book a test drive. Alternatively, you can visit either our Weston-super-Mare or Taunton dealership.


 

  • Receive our latest news and offers:
    Don’t worry we won’t bombard you with emails and you can refine your preferences at any time.

  • SUBSCRIBE

  • Howard Garages (Weston) Ltd is an Appointed Representative of Automotive Compliance Ltd, who is authorised and regulated by the Financial Conduct Authority (FCA No 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows Howard Garages (Weston) Ltd to act as a credit broker, not as a lender, for the introduction to a limited number of lenders and to act as an agent on behalf of the insurer for insurance distribution activities only. Company Number: 1108986

    We can introduce you to a selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. An introduction to a lender does not amount to independent financial advice and we act as their agent for this introduction. Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next best offer of finance for you. Our aim is to secure the best deal you are eligible for from our panel of lenders. Lenders may pay a fixed commission to us for introducing you to them, calculated by reference to the vehicle model or amount you borrow. Different lenders may pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement, all of which are set by the lender concerned. If you ask us what the amount of commission is, we will tell you in good time before the Finance agreement is executed. All finance applications are subject to status, terms and conditions apply, UK residents only, 18’s or over. Guarantees may be required.