Howards Motor Group Achieves Highest Reputation Score in the UK among AM100 Retailer Groups
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  • Howards Motor Group Achieves Highest Reputation Score in the UK among AM100 Retailer Groups
  • 09 October 2023
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    Howards Motor Group Achieves Highest Reputation Score in the UK among AM100 Retailer Groups

    Howards Motor Group's top-ranking status as the highest-scoring AM100 retailer group in the UK for Reputation underscores its commitment to setting new standards in the automotive sector.
Howards Motor Group proudly announces its exceptional recognition as the highest-scoring AM100 retailer group in the UK for Reputation, according to the latest rankings for the entire AM100 automotive retailer groups published by Reputation yesterday.

Howards Motor Group achieved an outstanding Reputation Score of 855, securing the top position in the AM100 Dealer Groups scores. This remarkable score for Howards, coupled with a sentiment score of 92 and a perfect engagement score of 100, reflects the group's active involvement and proactive engagement with their customer base.

Reputation is an independent data science organisation that captures real world views on customer experience for businesses across the digital landscape. Reputation's 2023 report highlights the significant role of consumer feedback in the automotive industry. Despite industry challenges, such as economic uncertainties and higher car prices, there has been an 11% surge in automotive consumer review volumes in 2023.

Consumer feedback is identified as a crucial influencer in the automotive customer journey, with 84% of customers acknowledging that reviews significantly influenced their choice of dealership in 2023. Particularly noteworthy is the fact that 93% of Gen Z consumers rely on reviews for their purchasing decisions.

Chris Lee, Managing Director of Howards Motor Group, expressed his excitement about this achievement, stating, "Securing the highest score in the AM100 Dealer Groups for Reputation is a testament to our unwavering commitment to customer satisfaction and excellence. This is as a result of the dedication our teams have to going above and beyond for our customers and reinforces our position as a leader in the UK automotive industry."




About Howards Motor Group:

Howards Motor Group is a leading motor retail business based in Somerset and Dorset, with a proud history dating back to 1972. As a family-owned and operated group, Howards Motor Group represents 10 of the leading automotive brands and delivers outstanding customer service through its network of stores across Somerset and Dorset. With a focus on  delivering exceptional customer experiences, Howards Motor Group offers a wide selection of vehicles and comprehensive aftersales services.

For more information about Howards Motor Group and its range of automotive services, please visit https://www.howardsgroup.co.uk 
Managing Director



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  • *£1,000 off any new car or used car applies to vehicles in stock at Howards retailers – not factory orders – purchased between Friday 17th to Sunday 26th November 2023. Not available in conjunction with any other offer.

    Howard Garages (Weston) Ltd is an Appointed Representative of Automotive Compliance Ltd, who is authorised and regulated by the Financial Conduct Authority (FCA No 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows Howard Garages (Weston) Ltd to act as a credit broker, not as a lender, for the introduction to a limited number of lenders and to act as an agent on behalf of the insurer for insurance distribution activities only. Company Number: 1108986

    We can introduce you to a selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. An introduction to a lender does not amount to independent financial advice and we act as their agent for this introduction. Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next best offer of finance for you. Our aim is to secure the best deal you are eligible for from our panel of lenders. Lenders may pay a fixed commission to us for introducing you to them, calculated by reference to the vehicle model or amount you borrow. Different lenders may pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement, all of which are set by the lender concerned. If you ask us what the amount of commission is, we will tell you in good time before the Finance agreement is executed. All finance applications are subject to status, terms and conditions apply, UK residents only, 18’s or over. Guarantees may be required.