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  • Peugeot Fractal Concept - An Electric Urban Coupe
  • 30 December 2015
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    Peugeot Fractal Concept - An Electric Urban Coupe

    Peugeot have created the Fractal Concept to showcase their cutting-edge technology built into the i-cockpit® by exploring the sense of hearing and creating an unparalleled on-board experience.
Peugeot have created the Fractal Concept to showcase their cutting-edge technology built into the i-cockpit® to cut out road noise and enhance the in-car audio. The car made its debut at the Frankfurt Motor Show on the 17th September 2015 and it took the show by storm.


Since the launch of the i-cockpit®, debuted in the 208 model in 2012, it has won over more than 1.8 million customers. Attractive features include its innovative ergonomics providing a unique and enhanced driving experience behind the wheel. The creation of the Fractal reveals a prospective design for the Peugeot i-cockpit that is focused on exploring the sense of hearing.

Urban Coupe Design

As you can see in the images, the Fractal’s dynamic lines running the length of the car's body perfectly represent the urban environment. The Coupe Franche finish energises the eye-catching look of the Fractal with sharp edges around the door hinges separating the contrasting pearl white to matt black. A removable roof turning the Fractal coupe into a cabriolet, may suggest a near future new cabriolet model, perhaps a 208 CC is on the cards.

Around the rear an LED equaliser-type display shows the battery level but also act as the rear lights when the car is moving. The light signature at the front starts under the grille and flows upwards over the headlamps and has an extra functionality as scrolling indicators.

Amplifying Interior

The i-cockpit of the Fractal has been created using materials inspired by auditoriums and recording studios. A massive 80% of the interior has been formed through 3D printing as the amount of detail, shapes and textures created would be impossible to achieve using conventional methods.

A 12.3” HD head-up display provides the driver with an eye-level digital readout with customisable information options. A 45-degree polycarbonate strip delivers additional information while a further 7.7” AMOLED touchscreen in the centre console can be used to control all Fractal functions.

Maxime Picat, Peugeot Brand Director stated that " The Peugeot i-Cockpit® is a distinguishing feature of our vehicles. It transforms the driving experience, making it more instinctive, and amplifies driving sensations." Specifically the Fractal is designed to explore the sense of hearing which is evident inside the cabin.

Inspired by sound

A special 9.1.2 speaker system inside the Fractal was engineered by PSA Peugeot Citroën’s research unit Science Technologies Exploratory Lean Laboratory (StelLab). This incredible system is designed to give the customer a truly immersive experience, stimulating the human ear with virtual sound sources surrounding the driver. The navigational voice is projected from the direction in which the car needs to turn, and can alert the driver in close proximity to any immediate change of direction.

“The Peugeot FRACTAL project explores new possibilities by further enhancing the cockpit experience through the use of sound to enrich information and enhance driving pleasure” Jérôme Micheron, Peugeot Strategy Director.

Brazilian sound engineer, Amon Tobin worked in partnership with Peugeot on the project to optimise a digitally generated engine noise to keep the Fractal in sync with other road users. This technology is to be implemented into all electric vehicles in the EU by 2019.

Electrifying drivetrain

Two electric motors fitted on the front and rear axles each delivering 75kW/102hp power the Fractal and are fuelled by lithium batteries which are placed in the central tunnel. This high-performance electric drivetrain architecture is designed with efficiency in mind and is positioned to optimise centre of gravity and evenly spread weight distribution.

The Fractal offers a potential Combined Drive Cycle distance of 280miles and thanks to its light 1,000kg kerb weight, the car can accelerate from 0 to 62mph in just 6.8seconds.

Overall we have caught a glimpse of what Peugeot has in store for the i-cockpit® in the Fractal; to create an even more immersive and enjoyable driving experience. In regards to the detachable roof, could we be seeing a new Peugeot 208 CC in the future, considering the success of the previous cabriolet models?

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