Howards Goes Gold With Latest Award Win
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  • Howards Goes Gold With Latest Award Win
  • 04 June 2021
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    Howards Goes Gold With Latest Award Win

    PEUGEOT retailer, Howards Garages Ltd has been named the top Retailer in the PEUGEOT Guild of Lion programme, which ranks the leading 25 performers in the Retailer, Sales Manager and Service Manager sector, as well as the top 10 Business Centres.

Howards is being celebrated for providing excellent customer service and sales performance, outstanding customer feedback, the latest showroom specification and product availability.

The team was measured against all PEUGEOT Retailers across the UK in a year that was, with the global pandemic, one of our most challenging yet. To have won in such circumstances makes it even more impressive for Howards.


Julie David, Managing Director of PEUGEOT UK, said: “I have been proud to see the resilience and positive mentality which has been at the heart of PEUGEOT’s retail and business network over the past 12 months, and this year’s Guild of Gold Lion awards reflect the hard work that has gone into driving the brand forward despite the obvious challenges. These awards are designed to highlight the talent and quality of PEUGEOT staff across some of the most important areas of the business. I would like to congratulate every team and member of staff recognised in the Guild of Gold Lion awards, with a special thank you to the hard work and efforts of the winners across each of the four categories.”

Howards Motor Group, Franchise Director Chris Lee said “To be recognised as a Guild of Gold Lion Retailer is a fantastic achievement for our team. We are thrilled that all the effort that went into making 2020 a great success in an unprecedented year has paid off. 2021 is set to be another historic year, but for very different reasons we hope!”

This year began with the launch of the bold new PEUGEOT Brand Identity, which included a new logo and new visual identity, and signalled PEUGEOT’s move up-market. This Brand Identity has been created to acknowledge PEUGEOT’s evolution as a brand, its innovative and successful model line-up and its continuing transition to electrification, having committed to offering an electrified variant across its entire model line-up by 2025.

For more information or for details on any of the models in the PEUGEOT range, please contact Howards on the phone numbers below or visit the Retailers. Alternatively, visit

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  • Howard Garages (Weston) Ltd is an Appointed Representative of Automotive Compliance Ltd, who is authorised and regulated by the Financial Conduct Authority (FCA No 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows Howard Garages (Weston) Ltd to act as a credit broker, not as a lender, for the introduction to a limited number of lenders and to act as an agent on behalf of the insurer for insurance distribution activities only. Company Number: 1108986

    We can introduce you to a selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. An introduction to a lender does not amount to independent financial advice and we act as their agent for this introduction. Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next best offer of finance for you. Our aim is to secure the best deal you are eligible for from our panel of lenders. Lenders may pay a fixed commission to us for introducing you to them, calculated by reference to the vehicle model or amount you borrow. Different lenders may pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement, all of which are set by the lender concerned. If you ask us what the amount of commission is, we will tell you in good time before the Finance agreement is executed. All finance applications are subject to status, terms and conditions apply, UK residents only, 18’s or over. Guarantees may be required.