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  • 10 October 2016

    Howards Motor Group Announce New Partnership With Lotus Cars

    Exciting news has been announced that the Somerset-based dealer group Howards will be joining forces with Lotus cars to represent this iconic British brand in Weston-super-Mare.

    Work is already underway to create a new interior showroom and exterior display area at the group Hildesheim Bridge location in the town. New Lotus cars and pre-owned Lotus models will be available for sale at this facility once it has been completed in November 2016.

    Having grown from a single garage established in 1972, Howards represent eight volume brands in Weston-super-Mare, Taunton, Yeovil and Dorchester. Adding Lotus as the ninth franchise sees Howards moving into the sports car arena and with it the opportunity to retail a selection of pre-owned specialist and prestige cars to customers across the South West.

    Commenting on this announcement, the Group Development Manager Jonathan Coleman said;

    “Our partnership with Lotus signifies a further development for our Group against a background of investments in new premises and the modernising of existing dealerships that has been ongoing over recent years. Having participated myself in a number of motor racing championships culminating in completing the Le Mans 24 hour race earlier this year, the opportunity to work with Lotus is hugely exciting. As car enthusiasts, we look forward to sharing our knowledge and passion for Lotus with our existing and prospective customers throughout Somerset, Devon and Cornwall”.

    Group Operations Director Peter Haynes said;

    “Our excellent reputation has been established over four decades working with many of the most popular automotive brands. This has been achieved by consistently offering customers the very best in quality, value and service whether they are buying their next car or having their existing vehicle serviced. We believe our passion and enthusiasm for cars will shine through in this new relationship with Lotus, a brand that is synonymous with the best in hand built British sports cars”.          

Howards Garages (Weston) Ltd is an Appointed Representative of Automotive Compliance Ltd, which is authorised and regulated by the Financial Conduct Authority (FCA No 497010). Automotive Compliance Ltd's permissions as a Principal Firm allows Howards Garages (Weston) Ltd to act as a credit broker, not as lender, for the introduction to a limited number of finance providers and to act as an agent on behalf of the insurer for insurance mediation activities only.

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