Road Safety Week 2014 | News | Howards Motor Group
Go Back
  • Road Safety Week 2014: Look Out For Each Other
  • 18 November 2014
    Facebook Icon
    Twitter Icon

    Road Safety Week 2014: Look Out For Each Other

    From Nov 17th – 23rd, Road Safety Week, co-ordinated by Brake, aims to highlight the dangers of failing to look out for others whilst negotiating roads throughout both the UK and globally. 

From Nov 17th – 23rd, Road Safety Week, co-ordinated by Brake, aims to highlight the dangers of failing to look out for others whilst negotiating roads throughout both the UK and globally. When on the road the act of being selfish can lead to tragedy, whether it be with speed, aggressive driving or not dedicating the level of attention needed for safe motoring. Brake hopes to educate on the importance of caring for others whilst behind the wheel.

As we go about our daily commutes, routine journeys and Christmas break travels, it’s often the case that we wish to get from A-B as quickly and stress free as possible. However, this may result in a lack of full consideration to the environment around us and subsequently being fully focused behind the wheel becomes a difficult proposition. The Road Safety Week campaign is promoting greater awareness of our surroundings when we take to the wheel, predominately highlighting the importance of going appropriate legal speeds suitable for your surroundings, keeping a safe distance from fellow drivers and cyclists and ensuring full attention is dedicated to the road at all times.

Locally set speed limits are often situated to tell the driver there’s a particular challenge ahead that may not be indicated by the stretch of road just travelled, such as sharp bends or an approaching school. Through respecting the Highway Code and recognising the Brake pledge, the five fatalities and 61 serious injuries occurring each year on UK roads can be dramatically reduced.  

What Can I Do To Improve Road Safety?

By recognising the simple things that can help protect those around you, an all-round safer road environment can be achieved for both drivers, cyclists and pedestrians.

·  Slow: Respect and stay under speed limits. Adhere to signs, never exceeding 20mph around homes, schools and shops to protect others around you. Slow down for bends, the brow of hills and reduce speed at night or in adverse weather. Only overtake when there is clear visibility of the road ahead and the road markings indicate that it is legal.

·  Sober: Do not exceed the drink-driving limit. If unsure, don’t take risks, organise an alternative form of transport home.

·  Secure: Everyone in the vehicle should be wearing a seat belt, with children smaller than 150cm being placed in a proper child restraint. By ensuring your car is maintained, the likelihood of accidents are dramatically decreased through optimising the vehicle’s performance, responsiveness and subsequent ability to avoid or absorb any unavoidable damage.

·  Silent: It’s a criminal offence to use a mobile phone without a hands-free kit when driving. However, it’s also distracting to be engaging in a phone-based conversation when behind the wheel, regardless of whether it’s legal or not. If it requires your attention, it’s reducing your focus on the road.

·  Sharp: It’s important to maintain an optimum level of concentration when driving. This means you should get your eyes tested at least once every 2 years, take regular breaks and avoid driving when tired or using medication that may affect your concentration.

·  Sustainable: Minimise driving times to safe levels.

You can get involved with Road Safety week through fundraising or simply taking the Brake Pledge.  


  • Receive our latest news and offers:
    Don’t worry we won’t bombard you with emails and you can refine your preferences at any time.

  • SUBSCRIBE
Reputation Reviews
  • Howard Garages (Weston) Ltd is an Appointed Representative of Automotive Compliance Ltd, who is authorised and regulated by the Financial Conduct Authority (FCA No 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows Howard Garages (Weston) Ltd to act as a credit broker, not as a lender, for the introduction to a limited number of lenders and to act as an agent on behalf of the insurer for insurance distribution activities only. Company Number: 1108986

    We can introduce you to a selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. An introduction to a lender does not amount to independent financial advice and we act as their agent for this introduction. Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next best offer of finance for you. Our aim is to secure the best deal you are eligible for from our panel of lenders. Lenders may pay a fixed commission to us for introducing you to them, calculated by reference to the vehicle model or amount you borrow. Different lenders may pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement, all of which are set by the lender concerned. If you ask us what the amount of commission is, we will tell you in good time before the Finance agreement is executed. All finance applications are subject to status, terms and conditions apply, UK residents only, 18’s or over. Guarantees may be required.