To explain, a quick extract from Nissan UK:
"Nissan is proud to sponsor the London Marathon and the Great Run Series – the two largest mass-participation running events in the UK. Nissan will deliver a fleet of 100% electric Nissan ARIYA, LEAF and e-NV200 vehicles to support the environmental sustainability ambitions of both events, as well as eliminating carbon emissions from the lead vehicles on the course, to the benefit of runners and the general public at the events.
In addition to working to deliver more sustainable race events, Nissan will also be using the partnerships to support its commitments to diversity and inclusion, working towards zero inequality in our society, as part of the Nissan Possibilities Project. Nissan will be working with its inclusion ambassadors Richard Whitehead MBE and Adele Roberts, as well as charitable and grassroots organisations to support under-represented communities engage more in the sport. Richard Whitehead MBE and Nissan employees across the country will be running to raise money for these charities."
See some of the participants' stories below; they're truly inspiring.