Citroen’s new campaign will certainly turn your frown upside down!
Following on from “Blue Monday”, supposedly the most depressing day of the year, Citroen hopes to spread happiness across the UK with their ‘Perfect Day’ campaign, offering everyone a chance to test drive any Citroen vehicle for a whole 24 hours!
Keep reading to find out how you could win a meal for 2 courtesy of Howards Citroen…
What ingredient will make your day perfect?
Citroen has the answer!
A survey was carried out across the UK to find out what elements will make their perfect day. Out of the 2000 ladies and gents who participated in the survey, ‘receiving a hug’ came out on top with ‘receiving a kiss from a loved one’ close behind.
Here are the results in order of the top six ingredients for the perfect day:
| Top 6 Ingredients for the Perfect Day |
Female % |
Male % |
| 1. Receiving a hug |
58.61 |
39.80 |
| 2. Receiving a kiss from a loved one |
50.79 |
41.82 |
| 3. Having a lie-in |
50.20 |
40.20 |
| 4. Enjoying good food |
48.42 |
37.37 |
| 5. A sunny day |
47.92 |
35.05 |
| 6. Being smiled at |
27.72 |
33.64 |
Naturally there were differences in the results according to the age group of the participants, such as 25-44 year olds preferred a ‘lie-in’ while 47 percent of over-55s said getting a smile from a stranger was uplifting.
Why we should have regular doses of these ingredients?
Now a little bit of science behind these results...
A hug or a kiss from a loved one is known to stimulate certain chemicals in our brain including:
• Oxytocin - promotes feelings of devotion, trust and bonding.
• Dopamine - responsible for giving us that ‘feel-good’ feeling.
• Serotonin - makes you feel significant or important.
All of us need a good dose of sunshine every once in a while when the typical UK weather allows it! Sunlight has several benefits including:
• Giving us a healthy dose of Vitamin D.
• Helps us to manage our “body clocks”.
• Helps us fight against winter depression.
A simple smile even from a complete stranger can lower stress, anxiety and improve the immune system.
How is Citroen spreading the feel-good feeling?
"‘Perfect Day’ is about communicating the joy and passion for life that we have at Citroën” said Victoria Hatfield, Platform Head - Marketing, Citroën UK. “By using real people who find their passion for life by helping others, taking on exceptional challenges and finding beauty in the everyday experiences that life brings we hope to build an emotional connection with our current and prospective customers."
Steve Jay, Managing Partner of Scorch London, the Soho-based advertising agency behind the new campaign, said: "Citroën’s ambition to change the mood of the nation through not only this video activity, but also the 24 hour test drive promotion, demonstrates the cultural impact that the brand wants to have on the UK.”
The happy people behind the ‘Perfect Day’
All twelve… that’s right! Twelve personalities from a variety of walks of life, showcase their unique perspective and reasons that they’re so happy, featured in the main film below:
Find more inspiration within these twelve happy personalities, as we get to meet them individually to further explore their stories:
Spandy Andy
An enthusiastic explosion of fluorescent energy, Spandy Andy delights in dancing with the unsuspecting public in very public locations in an effort to brighten up their day. Every conversation Andy has, every journey he takes, every movement he makes, is for one reason only – to make other people happy.
Alistair Hodgson
A British National Freestyle Skydiving champion, Alistair has defied expectations ever since losing both his legs in conflict. The epitome of triumphing in the face of adversity, Alistair has evolved to become one of the world’s best skydivers and his poignant, remarkable outlook on life moves everyone he comes into contact with.
Maxine Jones
A high-energy Zumba instructor like no other, Maxine runs her classes to remove inhibitions, fuel adrenaline, and plaster smiles over everyone’s faces. Through her unique, interactive techniques, Maxine is able to inspire a sense of community, self-belief and fun for everyone who comes into contact with her!
Lauren Morton
She has run five marathons in a week and is currently rowing the Atlantic with Team ‘Row Like A Girl’. Lauren is an adventurer who prides herself on pushing herself to her limits, confident that her effusive, positive outlook on life will inspire others to conquer insurmountable summits.
Anna Whitehouse
Better known as parenting blogger Mother Pukka, Anna is a journalist, editor and mother who embraces the trials and tribulations of motherhood by putting fun at the centre of the parenting experience. She recognises that those first few years are precious and shares her eventful, happy and often hilarious journey with her ever expanding group of followers!
Solomon Smith
A larger than life character with a larger than life purpose, Solomon is the celebrated founder of the Brixton Soup Kitchen. He fills his days helping those less fortunate by providing food and community to all those who need it…and ensures that everyone comes away with a smile on their face.
Old Men Grooving
Fans of Britain’s Got Talent may be familiar with this quintet. They are a lithe, athletic dance troupe who also happens to be four Dads and a Granddad. They take to the stage on a daily basis, amazing audiences with their hip hop moves and age-defying routines. Inhibitions are a distant memory to this group of likeable unlikely lads, and they spread joy to all who see them in action.
Danny Bent
Author, journalist, one of the 50 most inspirational people in London and one of the 100 happiest people in the UK, Danny is a man who lives life to the full and wants to bring everyone along with him! To that end he founded Project Awesome, an innovative fitness movement designed to find ‘the chinks of rainbow in the predominantly grey London’.
Nick Weston
He has swapped the concrete jungle for a rural forest, and Nick has never been happier. A true adventurer, our Sussex Bear Grylls lives off the land, has built his own tree house and is the embodiment of a man who is at one with nature.
Kath Brown
Beloved by her community, lollipop lady Kath is a ray of sunshine on the rainiest of days. Whether it’s with a kind word or a lively dance, she lifts the spirits of her entire neighbourhood with her positive, endearing demeanour. Sometimes, it’s the little things that make all the difference.
Amanda Owen
Eight children and a flock of over 1,000 sheep would be too much for most people. But Amanda lives her life as a throwback, finding pleasure in the beauty of nature and the joy of participating in a profession that is as old as the ancient land she lives in.
Lauren Pears
Lauren followed her dream to start her own business and brought a few friends to help her out along the way. Her Lady Dinah’s Cat café contains a distinctive blend of cosy environment, regular classes, and constant interaction with a large number of feline friends…it is the UK’s first ‘cat café’.
Test drive any Citroen for 24 hours with Howards
Fancy driving around in a nippy
C1, or a spacious
Grand C4 Picasso? Pick any Citroen from our
range of vehicles at Howards Citroen
Weston-super-Mare or
Taunton dealerships, and for a whole 24 hours, you’ll have the keys!
Don’t miss out on our competition!
Share your Perfect Day on our Facebook Page with the hashtag #MyPerfectDay for a chance to win a meal for 2 in a local restaurant: Zeera in Weston-Super-Mare or The Spice Gallery in North Petherton courtesy of Howards Citroen. (Max £100 per couple).