HOWARDS CITROËN AWARDED ACE ACCREDITATION
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  • CITROËN DEALERSHIP PASSES FOUNDATION PHASE OF ‘ACE ACCREDITATION’
  • 19 February 2018
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    CITROËN DEALERSHIP PASSES FOUNDATION PHASE OF ‘ACE ACCREDITATION’

    Howards Citroen have been recognised by Citroën UK for passing the Foundation Phase of ‘ACE Accreditation’, as part of an international programme from the PSA Group.

Citroën UK recognised Howards Citroen, based in Taunton, as passing the ‘ACE Accreditation’ Foundation Phase in light of improvements made to their Aftersales division.


To achieve the accreditation, the Howards Citroen management team worked alongside Aftersales experts from Citroën UK. This was on a nine-month consultancy, coaching and training programme, to maximise key opportunities within their service department based on Priorswood Road.

The programme covered everything from customer parking and onsite facilities, such as Wi-Fi availability and refreshments, as well as working in detail with the service team to optimise the standard of their reception and workshop processes. The aim being to ensure customers receive the best possible experience and value for money when visiting the Citroën dealership.

psa citroen accreditation_1

ACE Accreditation is a UK initiative that Citroën UK started in 2015. Driven by an international programme from the PSA Group, this initiative from Citroën UK ensures a high standard of Aftersales services are delivered to customers via their entire network of dealers.



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  • Howards Garages (Weston) Ltd T/A Howards motor Group is an Appointed Representative of Automotive Compliance Ltd who is authorised and regulated by the Financial Conduct Authority (FCA No. 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allow Howards Garages (Weston) Ltd T/A Howards motor Group to act as a credit broker, not a lender, for the introduction to a limited number of lenders, and to act as an agent on behalf of the insurer for insurance distribution activities only.

    We are a credit broker and not a lender. We can introduce you to a lender on our panel, which includes lenders of vehicle manufacturers. We have commercial arrangements with lenders and credit brokers which are likely to influence who we introduce you to. We are not an independent financial adviser and don’t give you any advice or recommendations. It is your choice whether you enter into any finance agreement.

    Our approach is to introduce you first to the manufacturer lender linked to the franchise offering you the vehicle. They will usually offer the best available package for you, taking into account both interest rates and other contributions (but we do not guarantee they do). If they are unable to offer finance, we then seek to introduce you to someone else on our panel. We will usually receive a commission for your introduction. This will be either a fixed fee, or a fixed percentage of the amount that you borrow. This may be linked to the vehicle model you choose.

    Lenders of vehicle manufacturers may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement. Before we propose you to a potential lender, we will tell you of the likely amount of commission we will receive and seek your consent to receiving this commission. The exact amount of commission will be confirmed before you sign your finance agreement.

    All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over. Guarantees may be required.

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