HOWARDS CITROËN AWARDED ACE ACCREDITATION
SearchRefine Find Us Call Us
Go Back
  • CITROËN DEALERSHIP PASSES FOUNDATION PHASE OF ‘ACE ACCREDITATION’
  • 19 February 2018
    Facebook Icon
    Twitter Icon

    CITROËN DEALERSHIP PASSES FOUNDATION PHASE OF ‘ACE ACCREDITATION’

    Howards Citroen have been recognised by Citroën UK for passing the Foundation Phase of ‘ACE Accreditation’, as part of an international programme from the PSA Group.

Citroën UK recognised Howards Citroen, based in Taunton, as passing the ‘ACE Accreditation’ Foundation Phase in light of improvements made to their Aftersales division.


To achieve the accreditation, the Howards Citroen management team worked alongside Aftersales experts from Citroën UK. This was on a nine-month consultancy, coaching and training programme, to maximise key opportunities within their service department based on Priorswood Road.

The programme covered everything from customer parking and onsite facilities, such as Wi-Fi availability and refreshments, as well as working in detail with the service team to optimise the standard of their reception and workshop processes. The aim being to ensure customers receive the best possible experience and value for money when visiting the Citroën dealership.

psa citroen accreditation_1

ACE Accreditation is a UK initiative that Citroën UK started in 2015. Driven by an international programme from the PSA Group, this initiative from Citroën UK ensures a high standard of Aftersales services are delivered to customers via their entire network of dealers.



  • Receive our latest news and offers:
    Don’t worry we won’t bombard you with emails and you can refine your preferences at any time.

  • SUBSCRIBE
Reputation Reviews

  • Howards Garages (Weston) Ltd is an Appointed Representative of Automotive Compliance Ltd who is authorised and regulated by the Financial Conduct Authority (FCA No. 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows Howards Garages (Weston) Ltd to act as a credit broker, not a lender, for the introduction to a limited number of lenders, and to act as an agent on behalf of the insurer for insurance distribution activities only.

    We are a credit broker and not a lender. We can introduce you to a carefully selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. We act on behalf of the lender for this introduction and not as your agent. We are not impartial, and we are not an independent financial advisor.

    Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next most suitable offer of finance for you. Our aim is to secure a suitable finance agreement for you that enables you to achieve your financial objectives. If you purchase a vehicle, in the majority of cases, we will receive a commission from your lender for introducing you to them which is either a fixed fee, or a fixed percentage of the amount that you borrow. This may be linked to the vehicle model you purchase.

    Different lenders pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement; however, you will be contributing towards the commission paid to us with the interest collected on your repayments. Before we propose you to a potential lender, we will inform you of the likely amount of commission we will receive and seek your consent to receive this commission. The exact amount of commission that we will receive will be confirmed prior to you signing your finance agreement.

    All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over. Guarantees may be required.