HOWARDS CITROËN AWARDED ACE ACCREDITATION
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  • CITROËN DEALERSHIP PASSES FOUNDATION PHASE OF ‘ACE ACCREDITATION’
  • 19 February 2018
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    CITROËN DEALERSHIP PASSES FOUNDATION PHASE OF ‘ACE ACCREDITATION’

    Howards Citroen have been recognised by Citroën UK for passing the Foundation Phase of ‘ACE Accreditation’, as part of an international programme from the PSA Group.

Citroën UK recognised Howards Citroen, based in Taunton, as passing the ‘ACE Accreditation’ Foundation Phase in light of improvements made to their Aftersales division.


To achieve the accreditation, the Howards Citroen management team worked alongside Aftersales experts from Citroën UK. This was on a nine-month consultancy, coaching and training programme, to maximise key opportunities within their service department based on Priorswood Road.

The programme covered everything from customer parking and onsite facilities, such as Wi-Fi availability and refreshments, as well as working in detail with the service team to optimise the standard of their reception and workshop processes. The aim being to ensure customers receive the best possible experience and value for money when visiting the Citroën dealership.

psa citroen accreditation_1

ACE Accreditation is a UK initiative that Citroën UK started in 2015. Driven by an international programme from the PSA Group, this initiative from Citroën UK ensures a high standard of Aftersales services are delivered to customers via their entire network of dealers.



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  • Howard Garages (Weston) Ltd is an Appointed Representative of Automotive Compliance Ltd, who is authorised and regulated by the Financial Conduct Authority (FCA No 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows Howard Garages (Weston) Ltd to act as a credit broker, not as a lender, for the introduction to a limited number of lenders and to act as an agent on behalf of the insurer for insurance distribution activities only. Company Number: 1108986

    We can introduce you to a selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. An introduction to a lender does not amount to independent financial advice and we act as their agent for this introduction. Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next best offer of finance for you. Our aim is to secure the best deal you are eligible for from our panel of lenders. Lenders may pay a fixed commission to us for introducing you to them, calculated by reference to the vehicle model or amount you borrow. Different lenders may pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement, all of which are set by the lender concerned. If you ask us what the amount of commission is, we will tell you in good time before the Finance agreement is executed. All finance applications are subject to status, terms and conditions apply, UK residents only, 18’s or over. Guarantees may be required.